Direct Line "Manfred"
Character design/development, client: Direct Line Versicherung AG, agency/art direction: Shanghai Berlin, 2014

Description

Car insurance is an unnerving topic, so Shanghai Berlin came up with the concept of the main character of this advertisement campaign: Manfred is a nerve who's constantly struggling to stay relaxed and calm, otherwise he will literally explode.

My part in the project was character design and development, later storyboarding/posing for the 3D animated spots and posters and up to that point project management. As soon as the 3D implementation began, my colleagues at Lumatic took over.

Character design, project management 2D: Pauline Kortmann
Direction/CGI/3D animation, project management 3D: Lumatic
2D motion graphics: Sonja Rohleder

Development

Poses for the 3 Spots

 

Final Spots